Nesta terça-feira (9), saberemos quem é a Miss Brasil 2021, que representará o país no Miss Universo mês que vem. As três finalistas do concurso já estão definidas: são as candidatas do Piauí, Gabriela Lacerda, 19 anos; do Ceará, Teresa Santos, 23; e de Sergipe, Carol Valença, 27. Elas compõem o top 3 da competição, que teve sua final gravada na tarde de domingo (7), a bordo de um navio de cruzeiro. Ao todo, 27 candidatas disputaram a competição.
A final do concurso será exibida às 22h pelo canal UMiss, da plataforma de streaming Soul TV, que pode ser baixada de forma gratuita pelas smart TVs LG e Samsung ou pelos celulares Android e iOS. Também será transmitida no canal do cliente (500) e Canal Like (530) da Claro TV.
Conversamos com Carlos Totti, diretor-geral do canal UMiss, para entender melhor as formulações da nova organização do evento, que neste ano alterou as inscrições e a distribuição de conteúdo do concurso. Na conversa com Donna, ele explicou que foram gravadas no domingo três finais diferentes com as eleitas do top 3. Somente nesta terça-feira elas ficarão sabendo quem foi a escolhida para ganhar a coroa ao assistirem à gravação, que será veiculada com a edição final nas plataformas anteriormente citadas.
Série com bastidores
A ideia da organização foi "produzir muito mais conteúdo sobre o Miss Universo Brasil", explica Carlos. No ado, o público tinha o a alguns conteúdos pontuais sobre a competição nas redes sociais, além do show da final, com duração de cerca de duas horas, transmitido na televisão.
Agora, além desses formatos, também será produzida uma série, uma "mistura de reality com documentário", que contará os bastidores da competição. Intitulada Behind The Crown, a produção de 11 episódios ainda mostrará a reação das três finalistas ao assistem à edição final. O objetivo é aumentar o período de exposição das candidatas para que o público tenha "mais chances de conhecer cada uma", diz Carlos.
— A pessoa baixa a plataforma Soul TV, faz um cadastro gratuito, e lá tem mais de cem canais disponíveis. O canal UMiss é um deles, e é onde vamos colocar os conteúdos do Miss Universo Brasil. A plataforma pode ser assistida em 196 países, então o alcance é muito maior, pensando em fronteiras. Disponibilizamos os concursos estaduais, vamos disponibilizar a final do Miss Universo Brasil e, além disso, criamos a série, que mostra todos os bastidores do concurso de uma forma que as pessoas nunca tiveram a oportunidade de ver — relata.
Confira abaixo a conversa completa com Carlos Totti:
Como você avalia este novo formato do concurso, que foi por inscrição">
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