(Mathews Pozolo/Pozolo Fotografia) Donna Talks reuniu profissionais gabaritados que falaram sobre carreira e empreendedorismo :: Donna da minha carreira: “A cobrança sobre si mesma é a primeira grande diferença entre mulheres e homens no trabalho” (Pixabay)
Não é fácil abrir um negócio. Para as mulheres, os desafios podem parecer ainda mais difíceis. Com foco em carreira e empreendedorismo, a edição do Donna Talks realizada no último sábado, em parceria com a Confraria do Batom, reuniu especialistas no tema para apontar caminhos. Fomos até o evento, no Hotel Laghetto Viverone Moinhos, conversar com especialistas e empreendedoras e buscar respostas sobre como alavancar sua carreira e tirar seus projetos do papel.
Saiba onde quer chegar
Parece óbvio, mas muitos negócios acabam por falta de persistência. Por isso, a determinação é uma qualidade mais do que necessária. É preciso ter um projeto profissional claro e objetivo para alcançar o sucesso, como destaca a gerente de marketing da rede de farmácias Panvel, Maria Eduarda Soccal Bastos:
— Se você não for determinada, acaba desistindo no meio do caminho.
Invista em capacitação
De nada adianta identificar para onde guiar sua carreira se você não estiver preparada para chegar lá. É importante se capacitar e estar sempre atualizada, como afirma a especialista em gestão e estratégia de negócios e uma das fundadora da Confraria do Batom, Iva Cardinal:
— Além de ter uma ideia de negócio que tenha um diferencial, é necessário se preparar e buscar capacitação. Ter a ajuda de um mentor ou uma consultoria pode ser uma boa opção.
Planeje
Para que sua carreira possa decolar, planejar é preciso. Se você deseja, por exemplo, crescer na empresa na qual trabalha, estabeleça um plano de desenvolvimento pessoal. Como começar? A doutoranda em istração e pesquisadora da PUCSP Daniella Gasperin ensina o o a o:
1. Trace meta e objetivos claros
— A meta é mensurável, é o caminho para chegar ao objetivo, que é algo maior — explica.
2. Tenha objetivos de curto, médio e longo prazo
Daniella lembra o quanto é importante valorizar as pequenas vitórias e que ter um objetivo viável e próximo ajuda na motivação.
3. Escreva suas metas
— Colocar no papel como você chegará lá é um modo de organizar suas ideias — aconselha.
4. Comprometa-se
Sabe aquela dieta, que nunca começa? Não deixe esse tipo de comportamento comprometer seu desenvolvimento. Assine um termo de compromisso consigo mesma.
5. Visualize
Ter seus objetivos escritos em algum lugar que você consiga ler, faz com que você não perca o foco.
6. Valorize
— Para motivar, escreva em um quadro os objetivos que já foram alcançados — indica Daniella.
Ame o que você faz
Para Daniella Gasperin, três fatores são preponderantes para uma mulher de sucesso — e paixão é um deles. Isso mesmo: segundo a pesquisadora, amar o que fazemos no dia a dia é extremamente importante para os negócios. Por isso, é comum mulheres transformarem seus hobbies em business. Sensações de prazer e satisfação aumentam a produtividade e, consequentemente, os resultados. Mas, antes de transformar sua atividade predileta em empresa, existem alguns pontos que precisam ser analisados:
— É necessário saber se o produto ou serviço que você vai lançar tem um valor no mercado. Quando você pensa nele, consegue imaginar as pessoas pagando por ele? Seria rentável">
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